This web site was created for Dr. Lammers' Marketing 346: Market Research Class (Summer Session 04) at California State University-Northridge. This is my first attempt in making a web site with more than just pictures, so I hope you enjoy it as I have enjoyed creating it. This class has helped me develop my skills and learn many aspects that will help me in my future career in the business world. I learned how to generate reliable surveys and how to process the information that I gained. I also learned how to use and execute the SPSS program and how to interpret my data. Below are my links to my graph and dendrogram from Project 3 and Project 4 as well as a short description.

Project 4:

In project 4 we were required to run a set of data through the SPSS program and interpret the findings. Through the findings I had to sort out the reliable and unrealible factors and create graphs for the reliabile factors. This process required running a Chi-squared test and an ANOVA test. (Link located at the bottom)

Project 3:

Project three consists of finding 7 cases and 4 variables, then clustering them. The 7 cases I chose, are based on cars that I like. The 7 cases and 4 variables are as follows:

7 Cases:

1.) Lamborghini Murcielago

2.) Rolls Royce Phantom

3.) Ferrari Enzo

4.) Mercedes Benz SLR McLaren

5.) Dodge Viper SRT-10

6.) Aston Martin DB9 Volante

7.) Acura NSX

4 Variables:

1.) Price                      2.) Horsepower

3.) Engine                   4.) Acceleration 0-60

After gathering my data (from the sites listed below) and running my data through the SPSS program I generated a dendrogram, as follows: (click on the following link)